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Will running in marathon

Professional Amateur · Hybrid Performance Coaching and Programming

Train like a
professional.
Proudly
amateur.

Expert coaching for people who train seriously around a full time job and full time responsibilities.

10+
Years training
L3
Qualified PT
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2 WEEKS FREE
Every programme starts with two free weeks.
Experience the coaching before you commit. No card required.
Claim your free weeks

Tier 01

The Programme

£96 one-off · £8 a week

A custom 12-week programme built around your goals, schedule and equipment. Yours to keep.

  • Two free weeks included
  • Custom 12-week hybrid programme
  • Full coaching cues on every exercise
  • Tempo guidance and technique notes
  • PDF delivery. Train anywhere.
  • One round of revisions included
Get started

Tier 03, Limited spaces

Full
Coaching

£50 a week · £199/month

Full access coaching for athletes who want maximum accountability and results.

  • Two free weeks included
  • Everything in Programme and Check-ins
  • Fortnightly 30-minute video call
  • Ongoing programme adjustments
  • Full access. 24-hour response.
  • Priority client. Limited spaces.
Apply now
Not sure which tier is right for you?
Start with two free weeks and we will figure it out together.
Start free →

About Will

I built this because
I needed it.

I played rugby at national and semi-professional level. When injury ended that career I had to figure out what serious training looked like without a team around it. It took years to find the balance between getting stronger and training for endurance. Once I did, the results followed.

At 96kg I bench over 1.5 times bodyweight, squat over twice bodyweight, run sub-20 for 5k and sub-45 for 10k, and have completed a marathon. I am still pushing. A sub-1:34 half marathon is the target by end of year.

Pro.am is the coaching I wish I had when I started. I want to go on that journey with you.

Will focused between events
class="about-credentials">
Qualification Level 3 Personal Trainer
Experience 10+ years training
Specialism Hybrid athlete programming
Coaching style Evidence-based, direct, no filler

The Pro.am philosophy

Train at the
highest level
you are capable of.

Rugby scrum in action

Pro.am exists for one type of person. Someone who wants to pursue excellence in their training, not just show up and go through the motions, but genuinely optimise, progress, and perform at the highest level they are capable of.

That person also has a full time job. A schedule that doesn't bend easily. Responsibilities that come first. The ambition is professional. The circumstances are not.

Most coaching programmes are built for people who have unlimited time, unlimited recovery, and no life outside the gym. That is not who we work with. We take the guesswork out of training for people who cannot afford to waste a session.

Every programme we build is fully optimised, the right exercises, the right volume, the right progression, so that every hour you spend training counts. No filler. No generic plans. No compromises on quality.

You should not have to choose between training seriously and living fully.

That is the whole point. Pro.am is built on the belief that with the right programme and the right coaching, you can reach a level of performance that most people would call professional, around a full time job and full time responsibilities.

What this means in practice

  • Programmes built around your schedule, not an ideal one
  • Every session has a purpose, nothing is filler
  • Progressive overload built in from week one
  • Strength and endurance treated as complementary, not competing
  • No guesswork, you know exactly what to do and why

Get started

Two free
weeks.
No catch.

Fill in the form and Will will build you a personalised two free weeks, completely free with no card required. If you continue, your first paid month is half price.

Response time Within 24 hours
Free weeks delivery Within 48 hours of signing up
No card required Genuinely free
Email will@goproam.com

Intake Form

2 weeks free

You're in.

Will has your details and will be in touch within 24 hours with your two free weeks programme. Check your inbox, and your spam folder just in case.

Which tier are you interested in?

Two weeks free. No card required. Half price first month if you continue.
Progressive Overload April 2025

The three ways to progress. Most people only use one.

Adding weight is the obvious one. But there are two others that most people ignore, and they are often more effective when you are training around a full schedule.

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Mindset March 2025

You do not need more time. You need a better programme.

The number one reason people give for not training seriously is time. It is rarely the real problem. Here is what actually gets in the way and what to do about it.

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